Currently, there is a lot of software to support building and developing online businesses. Each software has its advantages and disadvantages. As a business developer, you need to know which software is best suited for your business.
I have observed many online businesses on the internet today. I found Shopify and clickfunnels to be the two most used software. Beginners building and growing an online business will find it challenging to choose which software is right for their business.
In this article, I will talk about the features, strengths, weaknesses, and options of each software’s price. I will let you know which software is most suitable for your business.
You can find many websites that sell clothes, shoes, home appliances… on the internet. Many websites are built on Shopify, which they all have in common: they are all e-commerce sites.
Shopify’s goal is to set up a customer support system to build a fast, full-featured e-commerce site.
Shopify offers a wide range of tools, utilities, and resources, drag and drops functions to the desired location. You don’t need to know any code, and Photoshop can do it.
There are many website templates to choose from. You can choose your favorite one and edit it according to your theme. These templates are available in Shopify’s library. There are many website templates for you to use for a fee.
If you are knowledgeable in HTML and CSS, you can also customize the interface according to your wishes.
You can sell downloaded or digital products right from your storefront.
Shopify provides tools to track your products. You will know where your customers are coming from and how they found your sales page. This is a potent tool that Shopify supports customers. However, it depends on the package you use for greater functionality.
There are full SEO options for you to set up for each product. Title tags, H1 tags, description tags… You can see them before they appear on a search engine.
All information of products and customers you can quickly import / export through Shopify’s application as a CSV file. This makes it easier for you to manage your product.
There are many payment gateways for you to choose from, such as MasterCard, Paypal, bitcoin … You can also pay directly through Shopify’s gateway without going through any other payment gateway.
Shopify is suitable for a wide variety of businesses and products.
When using Shopify, you will be assured of security. Shopify invests a lot in customer security. It has been certified to comply with PCI DSS level 1.
Like other software, Shopify offers many different price plans. There is three plan to choose from: basic plan, Shopify plan, and advanced plan. Sure! The advanced plan is full of all the features and tools Shopify supports, but if your business is not a big business, you probably won’t need to use it.
When you first start growing your business, you can sign up for the basic plan. Once your business has grown, you should sign up for the advanced plan.
Shopify has unlimited file and data storage for three plans. The bandwidth used for the three plans is the same, so if your business doesn’t have many products and doesn’t need many features, you can safely use the basic plan.
If you use a 3rd party payment gateway, Shopify will charge a fee per order, Shopify will reduce the payment fee if you use a higher plan.
Main feature Shopify
- Overview management page
- Multiple themes for many products
- Can create websites and blogs
- Unlimited number of products or data
- Clear conversion reports
- Create gift cards, discounts, coupons
- Downloadable product
- DHL delivery
- Abandoned cart recovery
Prons of Shopify
- Quickly set up an e-commerce website
- There are many e-commerce website templates to choose from
- Connect to a 3rd party payment gateway
- Unlimited storage space
- There are many additional functions for the booth
- 24/7 customer support
- Analyze customer data quickly
- Abandoned cart recovery
- Safe security
Cons of Shopify
- Need to install many 3rd party applications and utilities, thus affecting the website speed
- Lose the order fee when paying through 3rd party
- There is a fee to use some advanced apps
- Abandoned cart recovery can only use one email
Clickfunnel is a tool that helps you create sales funnels. It helps you to lead customers from the start page to the landing page. It also enables you to market your product and turn potential customers into customers of your dreams.
There are funnel templates for many fields to choose from. You need to drag and drop the functions to the desired position. You don’t need to be a web developer to do it.
Simple, easy-to-use management interface. You can change any text on the page by clicking and editing.
Build a direct sales page on your channel without needing a 3rd party. That means you can sell directly through clickfunnels and receive clickfunnels payment. Clickfunnels has a variety of payment gateways to choose from.
Create a membership website fast. It will be great for you to sell training courses. You also have a page to manage the details of the registered members. Here, you can provide different access to each member. It helps you categorize leads.
The function to sell more products is available. Clickfunnels allows you to sell more products on the site. You can sell physical products, digital products, of course. Discounting these products makes it easier to get big sales.
Email marketing is a powerful thing in clickfunnels. You can easily use email marketing functions without a third party’s provision. It helps you manage easily while saving costs of using other services.
Affiliate program creation is a special feature clickfunnels offers to clients. Thanks to this feature, your product will be marketed more. You can set a commission percentage for each order, manage your affiliates for free. It comes with a tool called Backpack that allows you to manage your affiliate program.
Clickfunnels offers various product marketing training courses, which are expert courses to help you increase your sales quickly. You will be able to join these courses for free using clickfunnels. This is an attractive bonus that Shopify does not have.
What I like most with clickfunnels is that you don’t need 3rd party integration. All available in clickfunnels, it makes it easier to manage and adapt.
Clickfunnels offers three plans to choose from three plans to suit the size of your business. If your business is small, then you should use the basic plan. If the size of your business is large, then you should use the platinum plan.
The platinum plan is not limited to functions. You will be given priority support when you get stuck in the growth of your business. Besides, there will be many direct training courses for you in the Platinum plan.
Main feature clickfunnels
- Create a sales funnel through drag/drop
- Multiple funnel templates in many fields
- Edit funnel directly with a mouse click
- Combine multiple payment gateways, make direct payments.
- Selling upsell products on the landing page
- Create affiliate programs
- Automated email marketing marketing
- Track and manage customers through simple management.
- Many advanced training courses.
Prons of clickfunnels.
- Build a quick sales funnel
- There are selectable funnel pattern noise
- Increase sales thanks to a successful sales funnel model
- Best shared funnel
- Fast payment gateway
- No 3rd party integration required
Cons of clickfunnels
- The packages are quite expensive compared to the market
- There is a limited number of customizations
What software should you use?
Shopify and clickfunnels each have their advantages, but each software will be tailored to the specific product.
If you are selling a lot of products or selling products on a specific topic, you should use Shopify to build a website. On the website, you will display all the products you offer. This will help customers to have more product choices.
If you are selling a unique product, clickfunnels is the best choice for you, where you can turn potential customers into your dream customers thanks to the funnel system. You can offer a wide variety of product values on the funnel. Besides, upsell, affiliate, email marketing will help increase your sales and profits quickly.
Shopify and clickfunnels can also be combined. When you sell a lot of products on Shopify and find one that stands out, move that product over to clickfunnels. Thanks to clickfunnels, increase the product’s value many times with upselling, affiliate, email marketing. This is the perfect combination that gives you the most value
You can join the 30-day challenge with clickfunnels to see the great features of clickfunnels before use.
Shopify is suitable if you want to build an e-commerce site. You need to spend a lot of time building and installing apps.
If you have a product and you want to promote it quickly, then use clickfunnels. Clickfunnels already have all the applications you need to market the product. You need to install it accordingly. With your product, it will save you a lot of time.
Clickfunnels offers a wide range of product marketing and funnels building training, which are valuable courses you won’t find outside. If you want your online business to thrive, I firmly believe you will need these courses very much.
Come on! Now think about your online business and product and choose the most suitable application. I believe you made the right decision for your business.
=> You can read more: Clickfunnels vs wordpress