If you are an internet user to sell goods or say your customer is an online business, you already know two books: Expert Secrets vs Dotcom Secrets by Russell Brunson. I found that almost everyone interested in their online business turned to two books Expert Secrets vs Dotcom Secrets.
Maybe you already know the two books above but have not read them, so I created this article to understand the overview of the two books above. I hope that what I share will be of great help.
First, I want to talk a little bit about online businesses.
Building an online business is a very difficult thing for inexperienced people. Especially for those who have never used the internet, it becomes even more difficult. You will have to find information about the website, funnel, email marketing, Facebook ads … It is information to help you put your business on the internet quickly. You can also hire someone to help you build these systems.
But if you want your business to be more popular and sustainable, you need to create a brand for yourself. Like Russell Brunson, his brand is associated with Funnel and Clickfunnels.
So to develop a comprehensive business, you need to solve two problems: system and brand. That’s why Russell Brunson created two books Dotcom Secrets and Expert Secrets.
Now, we will go through each book’s content, so you understand why he created two books Expert Secrets vs Dotcom Secrets.
Dotcom Secrets was the first book by Russell Brunson. This book he wrote and gave to everyone for free made Russell Brunson so much more popular.
We can’t deny that Dotcom Secrets is a book that will bring a lot of value to online businesses. This is the first book on the funnel that I find the most detailed and complete.
If you’ve read Dotcom Secrets, you will see the concepts of funnels, value scales, products, end products, leads … are critical factors for any online business.
Not only does Russell Brunson provide the concepts, but he guides you through its development, which is the book’s most significant value.
If only say “potential customers.” I am sure many people will understand, but how to have “potential customers” is not everyone can do, and the important thing of every online business is how to solve those problems. With the secrets detailed in the book, you will be able to answer each question.
When I read Dotcom Secrets, I was fascinated by the content he wrote. Every Russell Brunson secret helps me solve every problem for my business and my clients.
Up to now, dotcom secrets version 2. Russell Brunson has updated a lot of new and valuable content. You can see my detailed article on Dotcom secrets here.
This is Russell Brunson’s second book after Dotcom Secrets. Many would think its content would be like Dotcom Secrets, but no, it was completely different, and Russell Brunson solved a difficult problem for many people.
Like I said above. Dotcom Secrets helps you to solve system problems. Expert Secrets will help you to solve brand problems. If your business wants to grow in the long term, you need a brand.
For traditional businesses, it takes a few years to build a brand. But if you’re building an online business, it’s completely different. Maybe you only need a year, as Russell Brunson did with clickfunnels.
To have your brand, you need to be an expert in your field, which is why Russell Brunson wrote the book Expert Secrets to help everyone. When you become an expert, you will easily attract customers to your business.
Expert Secrets also shows you the skills so that you can run your business professionally and professionally. That is a complicated problem for businesses today. As the more prominent the business grows, the more difficult it becomes to operate it.
To be an expert, you need to be good at your field, build morality, build trust, and create a mass movement. Those are the factors that help you become an expert like Russell Brunson.
Which book should be read first
The content of Dotcom Secrets and Expert Secrets is completely different, but they are related, so in my experience, you should read Dotcom Secrets first and then read Expert Secrets.
Dotcom Secrets is a book about funnels. It includes all the concepts of funnels, value scales, leads … This is an important concept you need to understand, then you read Expert Secrets, you will know why you need to brand your business.
I say this why I don’t know your level of knowledge about the funnel, but if you are not clear about the funnel, please start over with Dotcom secrets first.
If you already have funnel knowledge and already run your online business, you can skip Dotcom Secrets and choose to read Expert Secrets.
Why is Russell Brunson free?
These are two unique books with meaningful content. But with Russell Brunson, he says, “when you give, you get it back.” He always thinks that when we give the customer value first, the customer will give us value later. It is also his way of building his brand.
In the expert secrets, Russell Brunson insists on helping your clients achieve their wishes. This is no other way to become an expert to give them your advice and show them what it is. It is working well. In return, you will have the attainment of your dreams.
This is also a form of Free Plus Shipping Funnels that many businesses are using today. It is doing very well. You should apply this funnel to your business.
I already have a detailed article about Free plus shipping funnels. You can view it here to understand this issue better.
The cost of getting these two books is very small compared to the value you will get from it. You can find a lot of information online about the contents of the two books. Still, it is messy and out of sequence. It can make your channel thinking go wrong and affect your results, so I encourage you to subscribe to these two books to get your content correct and in the proper order.