Achieving success in business requires modeling to boost traffic and drive sales. One of the ways to model is building sales funnels by funnel hacking, which facilitates you to sell products online while selecting the most appropriate type of funnels for your brand. However, you might wonder what funnel hacking is, especially for sellers who sell their products online for the first time. So, this article will give you details of funnel hacking to help you understand how to build your own funnels. After reading it, you might become a professional like other entrepreneurs!
What is Funnel Hacking?
Funnel hacking is the activity of investigating the sales and marketing strategies of your rivals. By doing this, you may determine the kinds of sales strategies, offers, landing page layouts, and funnel designs that are effective for your rivals. After that, you can model and test it for your marketing or sales process.
The core idea behind funnel hacking is to take layouts, typefaces, colors, and other aspects from well-known funnels and use them to generate income.
However, if you want to achieve some success right from the beginning of funnel building, you should pay attention to Hook, Story, and Offer – the three keys to attracting customers.
As Tony Robbins advised, “Success leaves clues.” Create a successful strategy, then stick to it. You might adopt the same approach as the person you’re imitating, or you might modify it to fit your current situation.
Yet, please note that funnel hacking does not involve stealing all of the components, visuals, and sales pitches from rival websites. When it comes to funnel hacking, it should be your own ideas, though you might refer to your competitors’ ideas.
Importance of Funnel Hacking
Funnel hacking is significant to your business expansion, which is also its core function. If you can go far into the sales funnel and then reverse-engineer what they are doing, you might be able to start examining your competitor’s practices within your company. This step could involve everything from email sequences to price points to landing sites to online store retargeting ads.
You can begin to get equivalent results in your company with less work and expenditure by using the funnel hacking culture and being fully immersed in your competitors’ practices. Even while this won’t happen right away, learning what is and isn’t working is ten times faster than coming up with new ideas.
Despite the lack of phases in a purposeful marketing funnel, there are a few levels where this funneling occurs. The amount of customers you create will increase dramatically if you use a smart strategy.
Where does Funnel hacking come from?
The phrase “Funnel Hacking” and the tactic were first mentioned in Russell Brunson’s book DotCom Secrets. Because it enables more focused, cost-effective promotion, this new method of business development has permanently altered the face of marketing.
Competitors are examined based on their basic business models or value propositions, which opens the door to additional considerations such as consumer pain issues (the reasons why people buy). This will enable marketers to develop more effective ad campaigns to target those particular needs.
Additionally, it assists in identifying which goods or services could not complement your current line-up properly so that no time is wasted on initiatives that will fail even before they are fully implemented.
Is Funnel hacking legal?
You might fear that it is illegal to build Funnel hacking because of the word “hacking”. But, don’t worry. It’s legal to run funnel hacking. The whole process of funnel hacking looks at rivals to determine what works and what doesn’t, then models and tests it in your company.
While different regulations in each nation forbid some applications, creating a “funnel” to generate leads for marketing reasons has typically been seen as legal. Furthermore, there is no way funnels may be unethical or even unexpected by recipients if landing sites and lead collection forms are used properly and ethically.
How to exploit funnel hacking?
Before understanding the steps to exploit funnel hacking, you should be aware of funnel hacking tools. They include several tools, like:
- Funnel builder software: Clickfunnels or Systeme (Free)
- Webpage screenshot: GofullPage, Nimbus
- Traffic analysis: Similarweb, Ahref
So, are you ready to apply funnel hacking to develop your business? Below are steps you should remember to do so.
Step 1: Determine Your Objective and Your Audience
Prior to using any funnel hack, having such a clear vision is essential. Understanding who you are aiming for or how much your target revenue is is required for this initial phase. Create your target segments and make sure they are as exact as you can. Many businesses have failed because they missed this stage, and because you don’t even have a clear idea of who you are serving, this might ruin your funnel.
Try to collect information as detailed as possible. Basic information is marital status, age, children, income level, job, and hobbies. You can add information suitable to your target consumers. If you handle this stage carefully and create your ideal customer avatars, you can achieve funnel excellence.
Step 2: Make a list of contests for channel hacking
Before you do anything else, compile a shortlist of your top competitors. The ones you think will outearn you should be where you start, ideally. Find the largest companies in your industry with the strongest online brand recognition. Keep in mind that we are curious to discover what services or products they are offering and are heavily promoting online.
There are two main types of competitors for you to notice: direct and indirect competitors.
Direct competitors include two or more enterprises that provide the same products or services in a similar industry. For example, Apple and Microsoft are direct rivals.
Indirect competitors might raise a dispute when their goods or services are different but might meet comparable consumer needs. They compete directly on the problem they address (helping people get in better shape), but also indirectly because they cater to different markets—those who prefer one-on-one training against people who prefer group exercise. These businesses don’t necessarily have to compete directly; they could even be in related markets.
Step 3: Purchase their products
The core of your funnel hacking is the process of browsing through and buying their products. The only method to master the kConnecting to the platform’s order page for an online product is the first step. It will therefore be your first action.
Sell Like Crazy book sales page
One Time Offer Box
Order confirmation email
Purchase every version of their cross-sells, upsells, down sells, and anything else you can get your hands on after watching all of their sales funnel videos and reading all of their sales funnel emails. To create a high-performing funnel, simply open your wallet and deposit your money in the designated location.
Step 4: Screenshot everything and save the URL
Start by examining each of the funnels of your rivals:
- Back-end Funnel
- Front-end Funnel
- Order Pages
Take thorough screenshots of every website you visit, including any advertisements or retargeting ads you come across. Make a video when you navigate the funnel of one of your competitors to review it afterward.
Step 5: Examine the sources of their traffic
No matter how effective your funnel is, it will be useless if no one visits it. The top-earning funnels are crushing it for two key reasons:
- Their funnels are excellent.
- They know how to find and interact with their target audience, which is who you should be concentrating on right now.
There are several great tools you may use to research your competition, such as:
- SimilarWeb: It is one of the top analytics websites for monitoring rivals. The commercial version of the site offers a lot of data on your competitors’ websites, including keyword analysis, referral sources, traffic volume, and much more.
- Facebook Ad Library: Facebook’s Ad Library encourages marketing openness by offering a comprehensive index of all current advertising that are displayed across Facebook Products. You’re welcome to browse the Library whether or not you have a Facebook account.
- Powerful Ad Spy: It is unsurpassed when it comes to spying on rival businesses: A database contains information on over 6 million ads from Facebook from 15 different countries; Possesses the most current Facebook ads; Keep a record of every advertisement, creative, and landing page; Only keeps track of successful efforts and demonstrates your engagement.
- SpyFu: Using SpyFu to search up any opponent and gather their keyword suggestions is a great idea. It will examine the PPC and SEO tactics of your rivals and avoid their mistakes.
With this tool, you should note about screenshoting retargeting ads & their landing pages. It is a funnel hack that works well across a wide range of industries. The likelihood is that one of your rivals makes use of retargeting (on Facebook, Google, etc.).
Take a screenshot of the advertisement and the landing page if you come across one of these ads. The offer they are giving to you and the action they want you to do may be broken down in it.
It could come in the form of bonuses for taking something that was previously offered in a webinar, after email sequences, after VSLs, or for other tasks that you didn’t complete completely.
Based on this, you may redesign a comparable landing page for your funnel and obtain suggestions for retargeting designs to show your clients.
Step 6: Look At Backend – Email Sequences
Viewing all of the backend email sequences that are routinely sent from your rivals’ sales funnels is required during this stage of funnel hacking. If you participate in their email campaigns, your rivals may automatically send you promotional emails. You can watch how your rivals approach potential customers using this.
Please keep track of how frequently and swiftly they email you. Read as much as you can, and take note of how they disclose their sales. Analyze their sales text once again as a funnel hacker, and make lots of notes. It will show how they get customers into their sales funnel.
Step 7: Rebuild your own funnel
If you followed the above technique, you should have connected the dots by now and be prepared to construct your funnel based on what you discovered about your competitors. Following are five simple steps for creating your funnel:
- Start by generating your pages in your favourite funnel designer. Create them theoretically similar to but different from your rivals. Use a range of words and images, and add a touch of your own personality to the mix.
- To save time, go to your autoresponder and start creating your emails.
- Gain as much understanding of the sequence as you can, then polish them for incoming traffic.
- Create the ads and post them on the social media sites that have proven to be most effective for your market.
- Start your Funnel and make a statement.
Again, remember that funnel hacking is not about copying – it is about creating your own based on existing ideas. So, always generating your own funnel to avoid unexpected competition.
Cons of funnel hacking
Everything has its own perks! Yes, though funnel hacking is excellent, it still has some drawbacks.
Funnel hacking can occasionally produce inaccurate information
Having a business has a good funnel doesn’t mean that it will be successful. You’re essentially building your brand on unsteady foundation if you don’t understand the subtleties of competitors’ business methods.
For instance, let’s say you want to start a supplement company and you decide to funnel hack a well-known rival firm that sells excellent starter supplements for just $9.99. When you buy the product to test the cross and increase sales, you think to yourself, “Sweet, I never would’ve imagined building a funnel like this!” and you exactly duplicate it.
The problem is that you can’t be sure if this entry-level product is really profitable for them, and even if it is, you might not realize that their sole goal in marketing it is to break even so that they can move those customers up the value ladder to buy items with high ROI.
You can be setting yourself up for an impending self-destruct if you decide to perfectly imitate their firm but lack the cash to support it. What would you do if you had spent every last penny on a strategy that your company could not afford to keep up in the first place?
So, the advice is that instead of concentrating too much on what other companies are doing, direct your attention to your own company. Analyze all of your available resources, develop a plan that fits your budget and is aligned with your business objectives, then execute, check results, make adjustments, grow, and repeat.
When you use funnel hacking, your target audience is missed
“It’s another thing to improve on what presently exists; it’s quite another to create the next generation,” said Vincent Bastien in The Luxury Strategy.
When the well-known automaker Toyota decided to create Lexus, they only had one goal in mind: to lower Mercedes’ market share by creating a car that competed with their e-class.
Toyota spent tens of thousands of dollars researching the e-class during the initial Lexus’ development stages in order to replicate what customers enjoyed the most and continuing refining what they didn’t like. After 30 years, it stands to reason that the Lexus must now be a success, but it wasn’t.
You might claim that “I do see Lexus cars everywhere; they must have succeeded in some areas”. Yes, they succeeds in making their cars present everywhere, but they don’t realize that high-end consumers choose premium brand names over functions or price. Thus, in the end, Lexus is still unable to enter the e-class market or generate its differentiation.
Despite these drawbacks, Funnel hacking is worthy, as long as you use it with caution!
Tips for Funnel hacking
You want to use Funnel hacking effectively, right? Here are tips for you – you can follow them to become experts in funnel hacking!
Don’t copy; instead, model
Don’t simply copy the competitor’s funnel, first and foremost. You must examine their funnel and ascertain the rationale behind its design. Do they see increases or decreases in sales? What are the sales ups and downs? Do they aid clients in getting results more quickly?
If they don’t, you should make sure your funnel has up and down sales to help them get results more quickly. Understanding the funnel or journey you are taking people through might help you better understand what they need before you deliver it to them.
Whatever funnel you try to imitate will fail unless you don’t even know what consumers desire.
Create A Message That Is Specific To Your Audience
How pertinent the readers and traffic are in relation to theirs is the second item you should think about. Ensure that some of their visitors have some connection to yours.
When you and your partner have similar or identical visitor bases, there is a higher chance that your attempt to duplicate that funnel will be successful. Duplicating that funnel doesn’t guarantee that this will work for you if these two criteria aren’t really related.
Consider your spending plan
The ability to sustain the advertising expense is the final aspect to take into account. The majority of users of funnels use Facebook and YouTube advertisements, which you may manage or even snoop on. However, there is no guarantee that they will operate correctly right away even if you look at their advertisements and create ones that are identical.
They might have audiences that resemble yours but which you haven’t submitted. These elements affect their ROY and may make it more challenging for you to generate a comparable ROY from advertisements.
It asks whether you have the cash flow to fund it, not whether you can get there. It could take many months to complete, and if you can’t afford it, most of the time mimicking their funnel won’t work.
Finall, it takes a lot of effort and time to imitate someone, thus copying them openly is a bad idea.
Take a closer look at their sales funnel and marketing strategies, then start experimenting with small parts of them in your business. If you see that it works, you can repeat the strategy and emulate them more.
It’s all about collecting up sales and down sales, so you might test it out first if they have it and you know it works for them. The first thing you may attempt is holding a straightforward webinar if you find out they are utilizing them and finding success with them.
Free Funnel Hacking Course
You follow these steps above but still not clearly understand about Funnel hacking? Here is the course for you to imagine what you should and should not do. It is free, so don’t mind trying it to gain its advantages.
The best part is that you can complete this yourself in a matter of minutes once you understand how it works. Joining the Funnel Hacking Secrets Webinar, which is free, is strongly recommended if you want to learn more about this strategy in-depth.
During an hour-long webinar, you will discover:
- How to ETHICALLY steal funnel hacks from a rival valued at over $1,000,000 for less than $100
- How to quickly replicate a competitor’s successful funnel inside of ClickFunnels
- How to get the same customers that visit the websites of your competitors to visit YOUR funnel instead
Frequently Asked Questions
Marketing funnel hacking versus growth hacking
Creating repeatable sales funnels and marketing strategies that speed up an organization’s growth seems to fall under the umbrella term of “growth hacking.” It talks about the company’s marketing and product lines.
“Funnel hacking” is the word used to describe the “marketing” of the equation’s component.
To find out what works and what doesn’t, they both experiment extensively across a variety of distribution and marketing channels.
Growth hackers might work to increase the company’s downloads, users, and revenue, with profits as an ancillary metric. Contrarily, funnel hackers are enthralled by the quantity of revenue the funnel produces.
Lead Generation vs. Marketing Funnel Hacking
Lead generation and funnel hacking are mutually beneficial methods for growing an online and offline business.
Lead generation is the voluntary gathering of data that can be used to market to people later, such as location, email address, job title, phone number, business size, etc.
Funnel hacking helps you identify what has worked for your competitors and adapt it for your business.
The landing page serves as the first impression and access point for the marketing funnel for lead generation at your business.
Email Marketing vs. Marketing Funnel Hacking
If lead generation is the “face” of the marketing funnel, email marketing is the “backend.”
If you possess a visitor’s contact information, you must use email as your main form of communication if you can’t afford to use another channel at any other time. In contrast to lead generation and growth hacking, you can pick up tips from rivals and then use those tips to create a successful email marketing plan.
The similar supporting role is also played by email. Your email funnel can work as a funnel within a funnel rather than as a separate strategy, with a specific emphasis on moving subscribers from demand to action.
Funnel hacking is one of the most important steps every business must do to grow. By observing what other prosperous businesses are doing, you can discover fresh suggestions to aid in the growth of your own company. It is free, so take advantage of all of its features to optimize your business and you will be surprised by its outcomes!