Funnel Scripts Review – How to build content or funnel copy

Sales funnels cannot lack content, or funnel copies. Though there has been a wide range of content creation tools online, some of them just provide basic functions or assistance for your content. Consequently, your content might not be outstanding and attractive to the customers. So, this article will explore the most effective tool for your consideration: Clickfunnels Funnel Scripts, which is of significance for you to generate highly appealing copies.

What Are Funnel Scripts?

funnel scripts

Russell Brunson and Jim Edwards designed Funnel Scripts as a content development tool. The tool was created to assist marketers in producing high-converting copywriting scripts at any step of the sales funnel faster than ever before.

Funnel Scripts help to save thousands of dollars in hiring a copywriter while still ensuring the quality of your content. As you know, sometimes the copywriter can’t deliver innovative ideas for the content; however, Funnels Scripts can do this. It is like a savior to provide you with faster and more effective conversion copy with funnel scripts that is appealing enough to attract potential consumers.

Importance of Funnel Scripts

Whether you create blog articles, social media postings, emails, sales letters, video scripts, or speeches, sales copy is essential for your organization.

The most common mistake marketers make when designing their sales funnel is investing weeks or months in creating the offer, landing pages, and email follow-up sequences. However, the funnel isn’t operating. And the reason behind is bad copies. This is when Funnel Scripts is vital.

Traditionally, marketers will hire copywriters or learn how to write content by themselves. But the two ways seem not to be effective because:

  • High cost of copywriter hiring: Though the copywriters might be flexible to meet your demands, the price to hire them is a big obstacle, especially when it comes to an SEO article. If you go to, you can hire a copywriter to develop sales copy for you for $50 – $85. However, with about 1000 – 3000 words per sales page on average, the total cost will be approximately $600 for a “one-page” sales copywriting. The Fiverr platform witnesses similar costs. Of course, you might not be satisfied with the copywriter you hire first – you might try some copywriters before reaching a suitable person. This means that you waste an extra amount to do so.
  • Learning copywriting is difficult: Copywriting is a skill that can take months or years to perfect. You should practice it every day if you want your skill set to expand and reach new heights! Nevertheless, not everybody wishes to learn it. They might read a lot of books yet still can’t construct an article well, so this is quite frustrating!

Importance of Funnel Scripts

Here, Funnel Scripts is crucial to deal with these challenges:

  • You can save a lot of money by not hiring writers.
  • If you’re not excellent with copywriting, choose a design and respond to the question by filling in gaps and pressing the button. The tool will send you an email.
  • If you have copywriting knowledge, Funnel Scripts can aid you save time by creating your first draft, and all you have to do is repair grammar and customize it to your needs.
  • Finally, you might reduce the time of learning copywriting.

Working principles of Funnel Scripts

How Does Funnel Scripts Works

The left menu appears on the left of your screen. Basically, it has two sections:

  • The navigation bar contains access to bonuses, training, and other important information.
  • Template for a sales script: This is where you may get access to over 60 copywriting scripts. This is where you’ll find all of the scripts you’ll need to create a sales funnel.

For example, click Conversion Ad Script. A tutorial video appears to teach you how to use the script correctly. Here are specific steps that Funnel Scripts works:

Step 1: Fill in the blanks by answering a few brief questions. You will see three sections – Directions (Step-by-step instructions for building your project), Example Projects (Auto-load samples to assist you to understand how to correctly respond to questions), and Q&A Form (Fills in the blanks to address questions. The tool will create content depending on the information you provide right here). You might click the example project to see how the questions are answered.

how funnel script step 1

how-funnel-scripts-step 1-2

Step 2: Click on the “Build” button: Then Funnel Scripts will create a funnel for you. The tool generates a number of outcomes.

how funnel scripts step 2

how funnel scripts step 2-2

Step 3: Change the project and save it. If you are not satisfied with the present copy, you can:

  • Click on the blue text to automate changing the phrasing, or
  • Click on the black text to move up to the question area and alter your answer to improve your writing.

funnel scripts step 3-1

how funnel scripts step 3-2

Once satisfied, save it by:

  • Click on the blue shopping cart to save to the clip bin
  • Click the “Copy” button for copying and saving any text of your preferences
  • Click on the Project button and save it
  • Click on the Get Results to download it.

Scripts in the Funnel Scripts

1. Downloadable Wizard

Funnel scripts downloadable wizards

Six wizard scripts are available for you to select:

  • Easy Survey Script
  • Masterclass Wizard
  • Perfect Webinar Wizard
  • The podcast and Facebook Live Wizard
  • Star Story Solution Script
  • VSL Wizard

Russell Brunson used this script at the 10X Growth Conference event in 2018 for earning $3 million USD. It is called the Perfect Webinar Script, shared in the Expert Secrets book and PWS training.

Also, with the script, you can perfect your copy just within several hours instead of the whole day or some days as before.

2. Advertising Scripts

Advertising Scripts

If you’ve ever had trouble creating an advertisement, this is the right solution for you!

Advertising Scripts is here to assist you in creating interesting and captivating advertisement copy that will enhance conversion rates and sales online. The tool also can assist, regardless of the sort of ad or where it is placed:

  • Conversion Ad Scripts
  • Curiosity Ad Copy Scripts
  • Facebook Newsfeed Ad Scripts
  • PPC Ad Scripts
  • Stealth Close Scripts

3. Bullet Scripts

Bullet points are an important feature of any marketing or sales writing because they explain the value of a product or service quickly to the clients.

They also make it easier for consumers to skim content and find what they’re looking for, which is why copywriters need to know how to write them correctly.

The feature helps you do the following things:

  • Brunson Bullet Scripts
  • Easy Avatar Bullet Scripts
  • FBM Bullet Script

4. Case Studies/ Testimonial Scripts

92 percent of consumers said they trust word-of-mouth marketing. Case studies and client testimonials are powerful tools for building trust, demonstrating expertise, and providing social proof.

They’re also excellent tools for raising conversion rates by demonstrating how real individuals have profited from your product or service.

Case studies can be used in a variety of areas on your website, including blog articles, landing pages, squeeze pages, and anyplace else you want to showcase what you have to give and why people should purchase it. There are only two scripts required:

  • Case Study Script
  • Million Dollar Testimonial Script

5. Content Creation Scripts

Content Creation Scripts

Are you seeking a technique to develop suggestions that will keep your audience interested and excited?

If so, these tools are the ideal option. They are intended to assist you in developing fantastic ideas that will pique your audience’s interest in what you have to say.

Funnel Scripts offers a variety of resources to assist you in creating various types of content:

  • About Me/ Bio Page Script
  • Content Idea Script
  • Conversation Starter Script
  • Decision Tree Script
  • Free Report Script
  • Seinfeld Email Topic Ideas Script
  • Story Idea Scripts
  • The Demo Script
  • The Framework Script

6. Dotcom Secrets Scripts

Dotcom Secrets Scripts

Russell Brunson’s Dotcom Secrets book has ten years of experience. He was getting lessons from renowned marketers like Mark Joyner and Dan Kennedy.

He invested a lot of time in translating conceptual ideas into scripts and pages, then testing them to see what worked for landing pages, emails, webinars, and so on. The Dotcom Secrets Book explains everything.

All of the scripts Russell discusses in this book have been transformed into software that can be created and implemented in minutes. Amazing, right?  What you receive is as follows:

  • Amazon/ Ecom Scripts
  • Call To Action Script
  • Lead Capture Script
  • Live Event Invitation Scripts
  • Magic Bullet Script
  • Order Bump Script
  • Origin Story Script
  • OTO Coaching/ Done For You Script
  • OTO – Done With You (Over The Shoulder)
  • OTO More Of What You Just Bought
  • OTO Next Thing Script
  • PPT Opt-in Video Scripts
  • Promote Your Webinar Scripts
  • Sales Opener Questions Scripts
  • Special Offer Scripts
  • Star Story Solution Script
  • Webinar Opt-in Script
  • Who, What, Why, How Script

7. Expert Secrets Scripts

Expert Secrets Scripts

Expert Secrets pushes you to establish yourself as an expert and authority in your field as quickly as possible.

You’ll aim to build your followers, dig deep in your quest to differentiate from your competitors and produce sales messages to connect with potential customers in order to persuade them to trust in you and purchase from you.

Anything you gain from the book is translated by Jim Edwards into a Funnels Scripts tool called Expert Secrets Scripts. It enables you to swiftly execute all of the secrets revealed by Russell in the book.

So you can start seeing benefits from what you’ve learned in just a few minutes. Here’s a breakdown of what’s included in the package:

  • 5 Curiosity Hooks Script
  • 5 Minutes Perfect Webinar Wizard
  • Perfect Webinar Wizard
  • Ask Campaign Script
  • Epiphany Bridge Script
  • SHORT Epiphany Bridge Script
  • Opportunity Switch Headline Title Script
  • The Big Domino
  • Who, What Statement Script

8. Email Scripts

Email Scripts

According to Forbes, 79% of company owners consider email marketing to be “essential” or “extremely important.”

It’s simple to become trapped in a rut and submit the same email over and over, or even worse, send nothing at all since you don’t understand what to write!

But this does not have to be the case. You can build any form of email for your sales funnel with the “Push-Button software.” It includes the following:

  • Abandoned Cart Email Script
  • Auto Email Follow-Up Scripts
  • Email Copy Generator
  • Email Subject Line Scripts
  • Fast Teaser and Tweet Scripts
  • Free Info Request Email Sequence
  • Live Event Invitation Scripts
  • Onboarding Email Sequence
  • Seinfeld Email Topic Ideas Script
  • Product Launch Email Script
  • Promote Your Webinar Scripts
  • Testimonial Request Email Script
  • Webinar Follow Up Scripts

9. Mastermind / Masterclass Scripts

Mastermind - Masterclass Scripts

If you’re having trouble writing copy for your listing, these scripts will assist you in having it done quickly. Whether you’re providing masterminds, masterclasses, or courses, the tool can assist you in the following ways:

  • Mastermind Titles (Keyword Specific)
  • Full Mastermind Descriptions
  • Short Mastermind Descriptions
  • Masterclass Promo Video Script

10. One Funnel Away Scripts

One Funnel Away Scripts

The One Funnel Away Challenge is a fantastic method to make your marketing funnel up and running quickly, whether you’re a newbie or a seasoned pro.

To be honest, Russell Brunson explains all you need to learn about writing sales scripts in coaching in a transparent and easy-to-understand manner. He offers a wealth of information, daily activities, and live consultant calls — it’s great.

Even if they have learned or read a lot of books, not everyone knows how to create a decent sales copy. They simply cannot do it. As a result, One Funnel Away Scripts is an ideal choice for them. You can now make:

  • Core sales letter copy
  • Email follow-up
  • OTO (The One-Time-Offer) copy
  • Headline
  • Hook
  • Story
  • Offer
  • The entire sales funnel copy

11. Sales Copy & Video Scripts

Sales Copy & Video Scripts

Video is considered crucial by 93 percent of marketers. Take a glance at the marketing experts’ funnel; they all take advantage of the video in the beginning section of their landing page.

Video may be an effective technique for capturing your prospects’ attention, engaging them, and increasing conversion rates. Nevertheless, if you do it incorrectly, things will only become worse for you!

Concentrating on what makes videos so effective rather than what could go wrong allows us to appreciate the strengths of utilizing video in much clearer terms.

Funnel Scripts provides you with powerful resources to quickly produce high-converting video sales letter scripts. This category contains everything you’ll need to create sales copy or video scripts. Some of the better features are as follows:

  • Dynamic Stack Script
  • Lead Capture Script
  • Live Event Invitation Scripts
  • Mega Sales Letter Script – Full Avatar
  • MEGA VSL Script
  • Order Bump Script
  • OTO Coaching/ Done For You Script
  • OTO More Of What You Just Bought
  • PPT Opt-in Video Scripts
  • Promote Your Webinar Scripts
  • Sales Opener Questions Scripts
  • Webinar Conf Page Offer Script
  • Webinar Opt-in Script

12. Sales Letter Scripts

Sales Letter Scripts

The sales letter is a time-honored marketing strategy. Previously, it was referred to as a piece of direct mail intended to encourage prospects to purchase your items and/or services.

It is now visible on the sales page. Even without photos or other media, the sales letter is still powerful. Copywriters, on the other hand, need more talent to make it intriguing enough for the reader’s liking.

Of course, Funnel Scripts has all you need. What you receive is as follows:

  • Long Form Sales Letter Script
  • Mega Sales Letter Script – Full Avatar
  • MEGA VSL Script
  • PPT Video Sales Letter Scripts
  • Short Sales Letter Script

It also offers you a wide range of headlines and title templates, such as:

  • Core Headline Scripts
  • Core Title Scripts
  • Dirty Little Secrets Script
  • Email Subject Line Scripts
  • Killer Headline Scripts
  • Million Dollar Content Headline Scripts
  • Million Dollar Sales Headlines Scripts
  • Opportunity Switch Headline Title Script
  • Perfect Webinar Titles and Secrets
  • Profitable Title Scripts
  • Short Headline Scripts
  • Timeless Classic Headline Scripts

Funnel Scripts Bonuses

When you purchase Funnel Scripts, you will receive the below powerful bonuses:

1. Copywriting Secrets Training

Copywriting Secrets Training

To be honest, many users believe that Funnel Scripts is overly informational. As soon as you begin, you will feel burdened, and it will be difficult to figure out how it operates.

But don’t worry, Funnel Scripts offers a variety of courses to help you grasp how the product works and make it much easier for your company. You might be open to good training:

  • Copywriting Secrets masterclass
  • Funnel Fridays
  • Funnel Scripts Live Podcast
  • Funnel Scripts Tips Show

The greatest feature is that you can receive monthly live instruction from Jim. So you can keep new tips up to date and learn what works today. Furthermore, all recordings will be freely available under the “Past Training Replays” section, ensuring that we don’t miss out on any important lessons or advice.

2. 5 Fast Shared Funnels

Russell shares with you the top 5 best performance funnels that are pre-built and designed in Clickfunnels. You just have to download it for your account and customize it to be suitable for your company. It includes:

  • Sales Funnel: The core funnel to help you sell products, service, course training, etc
  • Free & Shipping funnel (or book funnel): This is the funnel that Russell used to promote his books. You can use it to promote books or physical tripwire products.
  • Invisible Funnel: Use this to promote your live coaching or online web class.
  • Webinar Funnel: Use this to promote your LIVE or RECORDED webinar
  • Opt-in Funnel: The simple funnel helps you generate more leads online.

3. Funnel Scripts Blueprints

Funnel Scripts Blueprints

Russell discusses the top 5 best effectiveness funnels that are pre-built and designed in Clickfunnels. You simply need to download it for your account and customize it to fit your needs. It includes the following:

Sales Funnel: The main funnel used to offer products, services, course instruction, and so on.

  • Free & Shipping funnel (or book funnel): Russell utilized this funnel to market his books. It can be used to promote either books or physical tripwire products.
  • Invisible Funnel: promote your live coaching or online web class.
  • Webinar Funnel: Make use of this to promote your LIVE or RECORDED webinar.
  • Opt-in Funnel: This straightforward funnel assists you in generating more leads online.

Funnel Scripts Blueprints comprise 15 slides of the most common sales templates, demonstrating which script to utilize on each selling funnel page.

So, the next time you make a new one, keep this in mind. All you have to do is open this page and check what performs better for your specific situation! It reduces your hours of research time since everything is already put out in front of you.

4. Inception Secrets

If you want to improve your copywriting talents, you should attend Russell’s Inception Secrets program, where he will educate you about Copywriting and Storytelling.

Once you’ve mastered this skill, you’ll be able to market anything to prospective clients, making them more interested in your ideas and prefer to purchase from you.

5. Funnel Scripts Price

They used to charge you $497 each year. However, Funnel Scripts now charges a one-time fee of $797 for lifetime access to over 60 scripts and training.

When compared to all else this firm has to offer, this price cannot be beaten!


However, you can try Funnel Scripts for free in the following ways:

Amazing Headline Scripts Generating

Step 1: Go to

How to Try Funnel Scripts For FREE

Step 2: Fill out the form and press the “Build” button to create your headings.

funnel scripts free

Access Funnel Scripts Free Level Account

Access Funnel Scripts Free Level Account

Step 1: Sign up for the free 5-day lead challenge training. (If you are already a member, please proceed to the next step.)

Sign up for the free 5-day lead

Step 2: Go to the top bar and select the Day #3 video.

Step 2 Look at the top bar

Step 3: Select the green “Get Your Onepager Here” button.

Step 3 Click on the green button

Step 4: On the One-pager page, navigate to Tool #2 FunnelScripts.

Step 4 On the One-pager page

Step 5: To create your new account for free, click the “Create Your FREE Account” button.

Step 5 Click on the Create Your FREE Account

Funnel Scripts free account provides you with some prominent features that are also useful for you, like:

  • Product Specific Avatar
  • Core Headline Scripts
  • Core Title Scripts
  • Content Idea Script
  • Conversation Starter Script
  • Conversion Ad Script
  • Email Copy Generator
  • Lead Capture Script
  • Niche and Offer Detective Wizard

Pros and Cons of Funnel Scripts

Of course, Funnel Scripts has many pros:

  • Funnel Scripts allow you to quickly write any scripts required to develop a sales funnel. All you have to do is fill in the blanks and press the button.
  • The cost of obtaining a lifetime membership to Funnel Scripts is comparable to a few times the cost of hiring a copywriter.
  • Everything you do is based on tried-and-true copywriting templates that have been turned into software to help you write your first draft rapidly. Following that, you should personalize, format, and correct grammar.

Nevertheless, everything has two sides. Here are its cons:

  • Funnel Scripts costs $797, which is out of reach for most people. It would be preferable if they offered two or three times the payment.
  • You can’t just fill in the blank with whatever you want since it will affect your outcome. Whatever tool you’ve used, it takes a lot of time for individuals who are new to comprehend how they operate and what data is necessary from them appropriately.

Funnel Scripts Alternatives

If you still want to try other free tools, here are great ones for you to try:

  • Jarvis (most trending now)
  • ai
  • Automatic Scripts
  • ClosersCopy
  • Kafka
  • Builderall Script Generator

Each tool has its pros and cons and is effective for different purposes. If you use a tool for the area that it is not specialized in, it might not have a great effect.

Despite all of these tools, including Funnel Scripts helping you to write better, the difference between Funnel Scripts and other tools is that copywriting scripts from Funnel Scripts can aid you in filling your sales funnel. The scripts were created using what Russell teaches in his books and seminars. Russell is a sales funnel guru, thus it’s worth investing in funnel creation. In the second situation, Funnel Scripts is ineffective when used to write blog entries, while others, like Jarvis, are.

Who are Funnel Scripts designed for and not for?

Funnel Scripts is designed for the users who:

  • Get a headache when creating copywriting sales
  • Are unsure what to include on each page of the sales funnel
  • Want to quickly create high-converting copywriting scripts
  • Are bad at copywriting and don’t want to learn it.
  • Want to obtain the copy for your webinar presentation at a lower cost and with less effort
  • Don’t want to pay for pricey copywriters.

And also, it is not designed for those who:

  • Our professional writers are confident in their sales formula.
  • Cannot afford $797.
  • Don’t care how long it takes to complete the sales copy.
  • Think that Russell’s message on his landing page (ex Dotcom Secrets) couldn’t produce sales or leads.

Some questions related to Funnel Scripts

What If I Don’t Think Funnel Scripts Are Worth It For Me?

Funnel Scripts offers a money-back guarantee for 30 days. If you are dissatisfied, please contact customer service and request a refund within the first month of purchase!

Do I Need To Learn Copywriting If I Have Funnel Scripts?

You don’t have to be a copywriter, but I encourage learning if at all feasible. Why:

  • The quality of the content produced by Funnel Scripts is determined by what you submit. This means you can’t tell if it’s a decent copy or not unless you know something about writing in general!
  • How can you improve it if you wish to make changes?

After all, tools are fantastic at creating things.

My Rating

Funnel Scripts is a powerful tool for you to start your appealing sales pages without consuming much money and time. You can easily pick any template you like from the master in selling and marketing, from which your copywriting also becomes more influential. Of course, for the best effectiveness, you should purchase for full access to its resources rather than using it for free.

Author: Tanka

In 2015 I knew Clickfunnel, since then I focused on researching software to support building and developing funnels. The knowledge I share here is the knowledge due to my 8 years of online marketing experience. I hope it will be of great help.

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