We know that a lead magnet is a powerful tool to draw in potential customers due to its benefits perceived by customers. However, not every lead magnet embraces its attractiveness at first glance. What should we do? A quiz lead magnet quiz appears to be effective in this case. A quiz lead magnet is just that—a challenge—but it serves to attract new clients. It might take on various shapes. Therefore, you must carefully prepare your content and design for a successful outcome. So, this article is here to guide you on how to make a lead magnet with high conversions.
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A Quiz lead magnet – What is it?
With a Quiz lead magnet, you can give your potential customers the answers in exchange for their email addresses. It is more successful than many other kinds of lead magnets because it engages your visitors and gives them information based on their requirements.
The test could be a graded exam, an analysis, a measurement of problem-solving ability, or even a psychiatric evaluation. A lead capture form and no more than ten questions are frequently included, allowing users to input their email addresses to receive the quiz responses.
Benefits of Quiz lead magnet
An interesting piece of information you should know is that the conversion rate for lead magnet quizzes is typically between 40% and 50%, and such quizzes outperformed the 20 to 25% decent rate that a lead magnet can generate. This means that the Quiz lead magnet is extremely useful to create high conversions because of its following advantages:
Lead creation
Due to the high conversion rates of quiz lead magnets, your website’s users are more likely to stay on it after they begin the quiz. Prospective customers have already invested time in you. For the quiz results, they will therefore be more likely to move on to the next step and enter their contact information.
Interactive experience
Your audience will need to give their email address to rapidly access a few lead magnet types. However, an online quiz will entice them to engage with your company more frequently. In fact, the interactive quiz might make you literally addicted. Users use your page frequently once they begin the quiz. They’ll also assume charge and grow into a leader.
Audience segment
Instead of treating them all the same, you can tailor your email material according to the group that each subscriber belongs to. Your audience segment will be determined by a variety of variables. Employing the question lead magnet will help you streamline and improve your email marketing.
Passive income
Since your quizzes can recommend additional sources and purchase orders relying on the person’s test findings, you can generate more passive income with your lead magnets. Your lead magnet only needs to be set up once, then you can focus on other business duties while it runs continuously.
>> Funneltops guides you to build and grow your funnels
Types of Quiz lead magnet
There are many types of Quiz lead magnets for your reference. You might select a type based on your preferences or your strengths. Below are different types of Quiz lead magnets:
Personality
These quizzes are so popular. They match a personality characteristic of your prospects, which aids in their self-awareness.
People enjoy taking the exams because they are entertaining and free. Moreover, because they don’t contain obvious signs of company promotion, your customers won’t mind providing their email addresses.
Assessment
Your audiences might want to gauge their level of familiarity with a topic, so the assessment quizzes will be essential in your situation. They can assist your audience in figuring out where they are and what they need to do to get where they want to go.
A questionnaire is an effective illustration of this evaluation. You can learn more about your prospects’ familiarity with your business, your offerings, or the key features of your services.
Scoring
Comparable to assessment quizzes, these tests allow your prospects to demonstrate their expertise. However, quizzes that are scored display a score based on how many correct responses they can receive.
If you decide to employ scoring quizzes, make sure the results are composed in a way that makes those who receive low scores feel good about their performance.
Steps to Create a Quiz lead magnet
So now, it’s time to learn how to create a Quiz lead magnet. It is not so easy, but also not too difficult for you to implement. Generally, it includes 5 steps as follows:
Step 1: Topic selection
One of the most difficult parts of creating a quiz is selecting a subject. What does your intended audience want, to begin with? You’ll get a hint about the quiz’s potential subject from the response.
For instance, if you are considering quizzes related to diets, your audience might wish to know which types of diets they fit. So, consider making personality quizzes that guide them to choose appropriate diets.
Making a graded quiz out of your book or other content is a further fantastic concept. Your potential customers can learn more about psychology and have the opportunity to investigate how they feel.
Besides, make a list of appropriate subjects and pick the best ones. Ask some close friends or a group of individuals who fall into your target demographic what quiz they’d like to take.
Step 2: Quiz result determination
The goal of the lead magnet question throughout is to determine the outcomes. They will voluntarily give you their contact information because they are important to your visitors. The quiz findings also give you the ability to divide your respondents into groups based on their needs. It would be best to first produce the quiz answers. Then you create inquiries that will elicit those five answers.
For instance, you create a quiz named “What sort of marketer are you, and what do you need to increase your sales?” Thus, the quiz outcomes could be:
Result 1: Email marketing software
Result 2: Opt-in form
Result 3: Email Sequence
Result 4: Email templates
Result 5: Email updates
Each answer relates to the answer that the quiz taker is trying to find. You can suggest the most suitable tools for your prospects after classifying them into various groups.
For instance, you might give the quiz taker a list of the top marketing software if they get the first answer. They will also require a comprehensive guide to developing a lead magnet if they obtain result 2.
Step 3: Question formulation
A basic principle is that your questions need to be linked with the expected outcomes. Take the above example again, the five corresponding questions are:
Q1: You have email marketing tools, right?
Q2: Do you make use of a lead magnet?
Q3: How frequently do you use an email sequence?
Q4: How well are your communications functioning?
Q5: Do you experience any issues with your email updates?
They are just simple questions, you can make a bit of complicated questions, but not too complicated since they can make your audience tired of figuring out what you mean.
How many questions should your quiz therefore contain? You’ll observe that people begin your quiz but never complete it if it contains too many questions. Additionally, they are unable to give enough attention to each question.
But, you can’t receive honest information or results if there aren’t enough queries. Your leads will then stop taking the following steps after losing interest in your quiz.
Therefore, your counsel is to strike a balance between gathering useful data and providing your prospects with value. Your quiz should be brief while still meeting your audience’s requirements.
You might be able to meet both goals with a collection of ten quiz questions. However, you can change based on your goals.
Step 4: Use of software for answer matching
It can be challenging to create an internet quiz. As a result, many company owners opt to use quiz software to streamline the procedure. They are spared a lot of stress and time by not having to battle with technical issues in that case.
You must use the result linkage tool in the quiz software to match the quiz outcomes and queries after selecting them. Remember that every software operates in a distinct way; hence, you need to investigate it well before using it.
Step 5: Answer delivery
Finally, design an opt-in form, where you request a website visitor’s email address so you can send the quiz answers to that address.
A personalized email sequence may help your potential subscriber feel cared for when you take the time to let them know the findings of their quiz. They will also be conscious of the steps necessary to achieve their goal.
Once the questionnaire has piqued their interest, your email sequence will help you keep it alive. Those personalized emails take on greater importance when you’re trying to market your goods and services because you need to gain someone’s trust before you make a pitch.
For your quiz, a landing website is also essential. The homepage of your quiz needs to be visually appealing and simple to use so that you can learn more about your users.
Users of your lead magnet will be directed to the question landing page. Using resources like ScoreApp, you can easily and swiftly build distinctive landing pages for your quiz with appealing templates.
If you don’t take advantage of any software, you will have to create your own landing website. Using your website or third-party applications like LeadPages and Unbounce, you can complete this job.
Best tools for lead magnet quiz creation
Again, a number of quiz creators are available – you can select whatever you want. Below is the information about these creators for your reference.
Interact Quiz Maker
Plans:
- Lite: $17/month
- Growth: $53/month
- Pro: $125/month
With over 800 premade templates, Interact can assist you in creating personality, scored, and assessment tests. The style components can be altered to fit with your company’s identity.
You can create an email sequence to send your quiz takers the findings using the quiz platform. Additionally, the analytics let you see how people react to your quizzes.
This platform’s integration with numerous marketing tools, such as Drop, ConvertKit, MailChimp, Kajabi, etc., is another advantage.
Involve Me Quiz Maker
Plans:
- Starter: $19/month
- Professional: $49/month
- Business: $149/month
You can take a variety of quizzes from this website, including personality tests, link lists, poll calculators, payment forms, online forms, and more. More than 200 designs are available to help you.
You can collect data from 15 predefined categories utilizing social media links, emails, names, and addresses. You can easily manage the email-gate quiz findings.
The software has a lot of analytics capabilities. Entries, visits, average duration, results, and completion rates can all be tracked. The platform enables fast regional distribution analysis and conversion funnel visualization.
Outgrow Quiz Maker
Plans:
- Freelancer Limited: $14/month
- Freelancer: $25/month
- Essentials: $95/month
- Business: $600/month
Quizzes are the focus of Outgrow, an all-in-one marketing tool that focuses on lead generation. You can quickly build tests, polls, and recommendations using its selection of more than 1000 premade funnels and components.
Additionally, the platform integrates with more than 1000 marketing tools, including GetResponse, Zapier, and Google Sheets. Outgrow’s email-gate function is also impressive because it makes it simple to use the results page and welcome screens.
You can track the effectiveness of your lead magnet, such as the conversion rate at a specific quiz level. Each quiz taker’s individual statistics are also available.
Tips for effective Quiz lead magnet
Obviously, you might create your own quizzes by following these above steps. Nevertheless, you also might want to have some tips to create powerful quizzes. So, these tips are here for you:
Quiz promotion
If you share blogs, videos, or podcasts, you must link back to your quiz and provide a citation. Ensure to include a picture in your blog posts if you want readers to access and complete the quiz.
Don’t forget to post details about your quiz on social media. Try to use various themes to promote your quiz and entice your audience to participate.
Remember that you need to promote your exam several times! As a result, arrange your promotions and encourage your subscribers to complete the quiz often.
Branching logic implementation
Branching logic, also referred to as jump logic or skip logic, creates a distinctive route through your test based on a user’s response.
In a quiz that separates, only inquiries crucial to the answer will be presented. If any of the questions don’t suit, the respondent can move on to a new set or skip them entirely.
Owing to this quiz-creating function, the experience is personalized for that user. The previous answer each visitor provided determines the following inquiry they receive in order to create a distinctive path for each user.
The branching logic feature is present in all three of the quiz creation tools we previously discussed. Because they have something special that meets their requirements, your visitors adore this concept.
Image question implementation
To maintain quiz takers engaged and inspired, use high-quality images as often as possible. As opposed to text-based questions, images will also be easier to understand.
When appropriate, supplementing images to the quiz can hasten the user’s trip. Instead of reading all the other responses, they only need to select the image that resonates with them.
Additionally, alternating between graphics and text can maintain your audience’s attention. Their degree of enthusiasm increases the likelihood that they will complete your entertaining quiz. Then, you can simply gather your data.
Selection of an attractive title
The responsibility for piquing your audience’s interest falls on the quiz topic. It should be smart, succinct, and unambiguous. For instance, the subject of a personality quiz could be “What Kind Of […] You Are?”
Besides, “How Much Do You Know About […]?” is the most typical and alluring title for an evaluation quiz or scored quiz.
Conclusion
You have gone through detailed information about Quiz Lead Magnet with high conversion generation. Lead magnet quizzes are not so difficult to implement, but they are so powerful and beneficial to your business. So, don’t hesitate to create your own Quiz lead magnet right now based on what the article suggests, or you can create quizzes based on your own knowledge and uniqueness.
