Russell Brunson’s books are becoming one of the leading books about marketing that you almost must read to increase your sales. It seems that you are investing a lot of money in advertising, but success doesn’t come to you. Why? Obviously, it lies in your ways of marketing, in your not using sales funnel – an effective tool to accelerate your sales. If you don’t know much about it, don’t worry. Russel Brunson has published different books to teach you. So, this article provides you with a list of his valuable books in the order of timeline for you to learn how to use the sales funnel effectively.
Some information about Rusell Brunson
Rusell Brunson is famous for his more than 15 years of experience in internet marketing, for which people call him “a sales funnel expert and funnel hacker”. Currently, he is the CEO and co-founder of the software company Clickfunnels (sales funnel software), which has assisted tens of thousands of businesses in fast getting their voice out to the world using his best-selling book, courses, and seminars Funnel Hacking Live and Two Comma Club.
With hundreds of thousands of books sold by him, his books become a light for entrepreneurs in online marketing, which are shown below.
List of his best books
- 108 Proven split test winners (2013)
- Dotcom Secrets Book (2015)
- Expert Secrets (2017)
- Funnel Hacker’s cookbook (2017)
- Marketing Secrets Blackbook (2018)
- Network Marketing Secrets book (2018)
- Traffic Secrets Book (2020)
1. 108 proven split test winners (2013)
The book is a product by Brunson and his team in Dotcom secrets labs. It aims at helping you reduce your money poured into driving traffic and testing it for page conversion when you create the landing pages. A special thing about the book is that it is written after his 108 split tests, so it is extremely useful for you. It covers almost all of the cases you can encounter during your testing to save and make more money online.
It includes the following sections:
- The Evolution of an Oﬀer
- Conversion Tests
- Backend Tests
- Traffic Tests
- The Control: A Blueprint For Our Winning Formula
- Trial Closes: Two Tiny Words Increased Dollars Per Lead (DPL) by 74.61%
You can get the book through Funnel University and Secrets Trilogy. Of course, the two ways require fees. With the former way, you need to sign-up to Funnel University at FunnelU.com and pay $19.95 for the shipping fee.
For the latter way, after purchasing the Dotcom Secrets book, you can receive the book free in the Secrets Trilogy member area; however, you need to pay a shipping fee of $9.95 if you reside in the USA and $19.95 for other nations.
2. Dotcom Secrets (2015)
The book provides you with basic knowledge about the sales funnel, a wide range of tools and frameworks that are essential to your business. After reading it, you can:
- Determine who your ideal customer is.
- Know what happened to them?
- Build a funnel strategy
- Create a value ladder and decide which sort of funnel to utilize for each level.
- Use the script inside each funnel
- Create an email list from the ground up.
- Know the best way to write an email sequence? Increase the number of people that visit your funnel with sales funnel software
- Increase the number of visitors to your website to levels you’ve never seen before.
- Improve conversion rate more than any headline change or split test could possibly hope to accomplish
Interestingly, it is free, what you must pay is printing and shipping fees. A big deal, right?
3. Expert Secrets (2017)
This book is his “bloody” experiences accumulated over 10 years of doing marketing from dozens of different mentors and from countless trials and failures. So, it is exactly a teacher to guide you the shortest way to achieve your goals in marketing when you are reading what is implemented in hundreds of markets. Accordingly, you can select ones that fit your markets.
Besides, the book illustrates its knowledge through images, which aids you in quickly memorizing what you are reading. Let’s read an
d think about it since you will get the following things from the book:
- Make it perfectly clear who you want to serve and what fresh chance you choose to create.
- Find out how your beta group fared. Your outcomes will serve as the foundation upon which your expert business will be built.
- The most important talent you can acquire is to be a brilliant writer.
- With the items and services you sell, you can make a difference in the world. Your word has the power to alter people’s lives, so make the most of it.
4. Funnel Hacker Cookbook (2017)
If Expert Secrets may assist you in identifying your specialty, forming a large movement, spreading your message, and establishing yourself as a leader, Dotcom Secrets teaches you how to build a sales funnel, what to do to check up with emails, and how to improve your traffic, then the Funnel Hacker Cookbook was made to assist you in creating the page layout, ingredient list, and funnel design.
Just imagine this like cooking, you will need some ingredients, such as eggs, sugar, and flour. After reading the book, you will learn to design the page, use colors, coding, among other things to “cook” your page.
There are 2 versions of the book: a digital version for downloading and a physical book for those who love to hold a book to look like a bookworm in marketing.
5. Marketing Secrets Blackbook (2018)
This might be the richest-content book of all Brunson’s books, with over 500 episodes of Marketing Secrets Podcast. The knowledge covering 99 secrets accumulated from start-ups that reach more than 100 million US dollars within only 3 years with his Clickfunnels company.
An interesting thing is that the book is totally free without signing up or anything to get it – you download it directly to read!
So, don’t hesitate to get it and read and do your business fast without risks like expensive mistakes, learning curves slowing your development, or investing money in an ambiguous niche.
6. Network Marketing Secrets book (2018)
The book teaches you all things about the three common sale funnels used by any company, including the Bridge Funnel, the Home Party Funnel, and the Hotel Meeting Funnel. But, the question is, Why should you take advantage of a sales funnel instead of a typical method for an MLM or Network Marketing company?
Most people who build a company tell their relatives and friends about their product and potential business changes. The vast majority of people will not join. They talk adversely about the opportunity you’re giving them, which might be disastrous.
People in some countries dislike network markers because they have had a lot of bad interactions with them. It can cause problems for your family and friends if you don’t do it correctly. So, the book, with 2 cores in network marketing – Selling product and Multiplier, will assist you in:
- Selling items through sales funnels.
- Leveraging the sales funnel to establish your network marketing team and downline.
- Sharing the funnel with your partner to ensure they generate money and establish a downline like you without having to talk to them or invite them.
7. Traffic Secrets book (2020)
A lot of firms fail due to a lack of traffic. Whether it’s through an eye-catching layout or intriguing, interesting, and skilled content, your funnel will convert. It’s all for naught if no one sees it.
Every profitable business relies on traffic (people who visit your websites and funnels). The more individuals you can reach, the greater your influence will be, which will usually result in more earnings for you.
Unlike other “traffic books,” Russell Brunson teaches you how to create a long-term traffic plan that ensures a steady stream of customers into your funnel. The book’s content is timeless, and it will never expire as long as there are people on the globe to sell it to.
The book provides you with 4 key points:
- Your Dream Customers
- Dream 100
- Hook, Story, Offer
- 3 types of traffic
These books are great helpers for you in the journey of mastering marketing and building a successful business. You say that you are a newbie in this area, so don’t know whether you can read them? Don’t worry, these books are created for those people like you, and even those who are experienced in marketing also should read them. So, wait for what? Get them and start to make your dream become true!