Lead magnets are important for any business to attract their potential customers, improving their sales effectively. Currently, there have been a number of searchers for coaches who can guide and implement lead magnets successfully. Although coaching is a competitive field, you can effectively market yourself by using smart promotional techniques. As such, you need several lead magnet ideas to broaden your knowledge and market yourself. So, this article will provide you with the top 11 lead magnet concepts that you should know to be competitive in this field.
1. Free Consultation
People prefer to test things out before buying them, and as a coach, you can hit these customers’ minds by offering free consultations.
You can help you attract new prospects who will ultimately become paying customers by offering your actual service for free. The lead magnet costs no charge, but gift it from the bottom of your heart. Your potential customers are attempting to determine your dependability and what you can do for them.
These consultations enable you to ascertain whether the prospect will participate in your conversation in the future. They might also have a significant impact on a prospect’s choice to use your service.
Providing a complimentary chat or discovery call has its drawbacks because potential clients might not feel at ease enough with you to schedule a meeting. Additionally, you are only able to make a certain number of discovery calls each week, and they eat up a lot of your time.
Make the discovery calls available to guests to address this issue. Additionally, make sure you have an excellent discovery meeting outline to follow in order to make the most of your time together and add enough value.
2. Checklists for Solving Issues
A free cheat document or checklist offers users a thorough and simple-to-follow overview of how to approach a particular issue. A short list of things or actions with checkboxes is frequently included on the checklist. People can thus mark them off once they are finished.
If you use a particular teaching method, a cheat sheet can be twice as helpful. Giving your ideal coaching customers a worthwhile free offer requires just two steps:
- Step 1: Outline your strategy first, then pick a component of it and offer a free cheat sheet to walk your subscribers through it.
- Step 2: Make a suggestion about your coaching program to assist them in managing additional elements of the technique that weren’t covered in the checklist.
If your cheat sheet proves useful to them, they’ll be eager to progress on to other parts you provide with no worries or hesitation. Finally, they have the opportunity to take action in response to the issue they are experiencing. This benefits your customers and yourself, of course.
3. Free Assessments
Self-assessments are a fantastic concept for a lead magnet because everyone enjoys learning about themselves and discovering their inner soul, along with their strengths and weaknesses. It would be best to provide personality tests on your landing page or blog article. Visitors to your website are eager to take the quiz and provide their email addresses so they can get the findings. When they receive results, they find such results to be true for them. As such, they believe more in your knowledge and qualification.
Your evaluations need to be brief and thoughtfully constructed to draw in new viewers. To make the lead magnet more engaging, remember to include images between text-based queries. Also, don’t forget to make it free, which functions as a free consultation.
4. Workbook
Workbooks are great lead magnets because they offer potential clients a sense of what it’s like to work with you. Following that, they can take action to address the current problem.
They might come across topics as they read through your workbook that they would like to share with someone. Certainly, they will choose you first.
Workbooks also increase the authority of your brand in the coaching industry since readers put their faith in you to lead them through the journey. They also value your insightful counsel which will result in substantive change.
5. Challenges or Courses
People want to accomplish short goals on certain days, which are usually called SMART goals. For instance, an officer wants to accomplish his assigned tasks by weekends by doing such tasks every night.
Accordingly, you can base on this to create your own lead magnet. Show your followers how you can assist them in completing a task in a short period of time.
By taking part in a challenge you arrange, your target audience can understand you much better and gain confidence in your coaching service.
You guide followers through a specific process over the course of the challenge with daily interactions that offer tips, ideas, or tasks for them to complete. They are motivated to finish the task by the daily win. You can create a community for participants to engage in during the challenge by using a social networking site like Facebook to facilitate tip-sharing and question-and-answer sessions.
There should be a five- to fourteen-day time limit on the task. If you give your prospective customers a small victory, they will be happy to sign up for your entire program.
To increase interaction and provide more information, you can also use live videos or video tutorials. To surmount the difficulty, your subscribers can join them and use your service.
6. Private Group Access
Building brand awareness requires efficient community management. It might be effective at producing leads. With this concept, secret group access has developed into a well-liked lead magnet concept for a life coach.
A fantastic lead magnet might be instant entry to a closed group, such as a private Facebook group. How, though, can you use this Facebook group?
The answer is, you might create a private group, and establish a network for your company. It suggests that you can classify your audience based on their needs and comprehend them better. Then, you can create highly customized methods to deal with their specific issues.
7. Podcasts
Podcasts have become incredibly common since the COVID outbreak. It is interesting that weekly podcast listeners in the US now exceed new Netflix subscribers. So, you can take advantage of this platform to be present to your customers.
Two methods can be used with this kind of lead magnet:
- Create your podcasts: It will be helpful to begin your own program if you have a sizable fan group and your podcasts are your main products. Ensure that the information is pertinent to your service.
- Be a guest: Our recommendation is to appear as a guest on a podcast if all you want to do is promote your present show. Because making a podcast requires time, you might prefer to concentrate on other tasks.
But, there is a thing you should note for the two methods: The podcast’s subject matter needs to be directly related to the problems your coaching program tackles. If not, you might be devalued by your customers.
If you’re beginning a diet, for instance, you might discuss why people struggle to stick with their goals. Then, supplement call-to-actions that will lead curious listeners to your program’s sign-up website.
8. eBooks
Such lead magnets always rank among the best options for coaches because eBooks are simple to make and can be turned into online courses.
Employing an eBook also makes it simple to collect data from prospects. All you require is a form or page that allows them to input their contact information in order for them to view the content or obtain it as an email attachment.
Your eBook should provide readers with worth in order to generate leads. As such, the eBook must:
- Succinct (no more than 5,000 words)
- Research-driven
- Attractive
- Informative
Your eBook won’t meet the standards of your target market if those values are missing. Your offer won’t pique their interest, and they’ll leave your website right away.
Your eBook should be flexible and work well on mobile devices so that your readers can access it from any location. If someone wishes to read your documents on paper, make sure they can print them out. Use of the lead magnet PDF file is advised.
9. Webinars
Webinars are extremely effective lead-generation instruments for coaches since they enable face-to-face encounters with your target market. In contrast to other lead magnets, you might then develop a more intimate connection with users.
People who sign up for your seminars think you can help them. Your goal at this point is to increase trust by providing useful knowledge. Webinars can help your coaching project work better.
If you wonder how to do so, don’t worry, these are tips for you:
- Examine your intended demographic
- Promote the webinar widely in preparation
- Utilize a trustworthy tool to deliver your webinars.
Presenting to the camera personally, delivering a PowerPoint presentation with accompanying audio, or even both are all possible forms for webinars. If you decide to use a slideshow, make sure it is distracting to your audience and promotes what you are saying.
10. Online Quizzes
Quizzes are fascinating and entertaining. They offer your viewers specialized solutions as opposed to general information. To better understand your audience and tailor your lead nurturing materials to their specific requirements, quizzes are also a great lead magnet.
People regularly ask for assistance to put their new information into practice after learning something about themselves, too. So, this lead magnet concept has a high conversion rate. Your clients are more likely to select you than other service providers to assist them with their problems once you have given them insights into their potential.
This advice will help you to realize this lead magnet:
- Make your quizzes simple and concise
- Generate a captivating and distinctive description
- Use images and gifs to add vibrancy
- Make your inquiries engaging and relevant
11. Videos
Videos greatly boost conversions since they are engaging, successfully deliver a message, and foster confidence. Consumers claim that viewing a product’s video influenced their decision to buy it in 88% of cases.
It need not be expensive to produce movies. You can create powerful lead magnet videos with your phone and editing software.
However, the key component of this lead magnet is your film, which must be succinct, visually appealing, and pertinent to your service. Afterward, you can spend money on a more involved film production process. Also, no charge is essential – that is, your video should be free. It implies that everyone can watch your videos, and then they will then be more eager to interact with others.
Conclusion
Coaching is competitive, requiring effective lead magnet concepts to market and define yourself. Yet, you need to clarify your strengths before selecting your lead magnets to take advantage of your resources and capabilities. Once you do so, you will make yourself stand out from the competition and attract more prospective customers.
