Traffic Secrets Course - Trained by expert John Reese

If you are looking for ways to increase your website traffic, the Traffic Secrets Course by John Reese is a great place for you. It provides you with 125 ways to get more traffic. Great, right? But you still say that there are many other books teaching you to do similar things, so you don’t know whether the course is worth it or not. This article will tell you about the content of the course in detail, which helps you to evaluate whether the course offers you precious lessons or not.

Main Content

Importance of traffic

The lifeblood of every internet business is traffic. 90% of businesses, marketers, and internet business owners battle to get visitors to their websites daily. Therefore, if you are a beginner, the first thing you should learn is how to drive your traffic effectively. And the Traffic Secrets Course is the key to your understanding.

So, what is the Traffic Secrets Course?

It is a membership training program aiming at guiding the attendants on how to increase the amount of traffic to their websites and sales funnels. One interesting thing about the course is that it teaches you so many ways so that you can choose one that is suitable to you, like Social Media, Mobile Ads, podcasts, Google Ads, Keyword Science, Email marketing tactics, and so on…

Many people might recall Russell Brunson when it comes to the Traffic Secrets Course. Unfortunately, he is not its original author. The father of the program is John Reese, who earned more than $1,000,000 million on the Internet in less than one day without pouring money into the advertisement. So, do you want to create a breakthrough like him? The Traffic Secrets course will help you.

Picture John Reese’s

It includes 24 modules with different prices, packaged in a program. In the next section, these modules will be unboxed.

However, one should note that more traffic does not lead to more sales. Sales require traffic – intent- conversion. Luckily, the course will guide you on how to turn traffic into conversion, and these two subjects are the main topics of the course.

Content of Traffic Secrets course

Module 1: The Foundation

This one instructs you how to set goals, have the right mindsets, teaches you theories and aspects you should start from. The module consists of several video lessons as below:

Setting Goal
Core Theory
Sacrifice Early Profits
Brand and Design
Domain name
Macro & Micro-Targeting
Google Analytics
Facebook Pixels tracking
Google tag manager
Setting up GTM with Analytics and Facebook Pixels
The Foundation 25 Item Checklist

Many, right? Don’t feel messed up! John will teach you step-by-step through all the lessons. You can skip some, but it is more ideal for you to watch them all. However, if you really want to move faster, these are the key videos for you to follow:

Setting a Goal: What do you want to achieve? Increase traffic by 5%, 10%, or 30%?
Core Theory: Before you begin, you must have the appropriate mindset.
Micro vs. Macro Targeting: Advantages and disadvantages of each strategy
A 25-item checklist: Ensure you haven’t forgotten anything.

Module 2: Market Discovery

Module 2 covers market research, staying current with trends, emerging keywords, determining your audience’s interests, and more. What makes this module even more useful is John’s assistance in “spying” on and learning from our competition.

After the module, you understand several things, like what customers really care about, what drives them to make purchase decisions, which hooks them to follow you, and so on…

Module 3: Copywriting Secrets

It teaches you how to take advantage of powerful words to sell. That is, it enhances your copywriting skills. This requires you to learn 10 lessons included in the module:

Copywriting Is Critical
Power Of Benefits
Core Elements Of Copy
37 Power Words
Headline Formulas
Writing HTML Title Tags
Bullet Formulas
Video Sales Letter Flow
Competitor Ad Copy
Word Counting

At the end of the module, you know what to do with a copy, tell a story, employ controversy or intrigue, apply the AIDA and chain thoughts together, and use SCARCITY whenever possible.

Nevertheless, remember that the course does not focus on copywriting, it is about traffic. Though you can learn about copywriting in this module, it is insufficient for you to master this area. So, if you want to be a master, you need to learn from courses/books specializing in this aspect, like Copywriting Secrets book by Jim Edwards or Funnel Scripts software.

Module 4: Keyword Science

It is stressed in the module that 90% of digital marketing efforts are based on what people search for online through keywords. Keyword research is of importance to SEO, Google Ads, and helps you understand your markets.

People that look for anything on the internet are active prospects. They are passive prospects when you target them to search in your designed ways. Keywords are useful in three ways:

PPC – Pay Per Click (Google Ads, Bing Ads,…),
SEO
Marketing thoughts

The module will teach you the following knowledge:

Why is the keyword important?
Building your list
Conversion keywords
Exact Match vs Broad Match
Negative Keywords
Google keyword planner
KeywordSpy
UberSuggest
Amazon for keywords
Answer the public.

Module 5: Email Marketing Tactics

“Money in the list” – it might not be so unfamiliar with some of you, even many of you make you of this way to do marketing. However, how many percent of you are successful with this strategy? Not much, right?

Your emails appear to be more spam than marketing. You can see this situation from your own email box. How many emails of all you receive bring no value and you must delete them each day?

Though having a list of emails is essential, you need to take advantage of it rather than make use of it. So, the module will guide you on how to do so.

Module 6: Borrowing Traffic

Borrowing? – you might think like, Borrowing without free of charge? Not really. You just need to learn how to borrow for sales optimization with no capital. To learn this know-how, you need to learn 9 lessons:

Borrowing Tons Of Traffic!
Decisions You Need To Make
Tips For Maximum Success
Power Recruiting Secrets
Product Launch Windfall Cash
Webinar Cash Flow
Recruit Snooping
Grow With Simple Monitoring
The “Geniuses Of” Strategy

Module 7: Shopping Engines & Amazon

This module is for people who are doing business on eCommerce platforms, providing you with some tips like how to generate leads with eCommerce platforms, draw customers’ attention, etc. It consists of 10 lessons in total for you to research:

eCommerce Product Promotions
eCom To Non-eCom Opportunity
Non-eCom To eCom Opportunity
Comparison Shopping Engines
Kindle Books Lead Generation
Amazon Product Advertising API
Alibaba Product Suppliers
Supplement Private Labeling
Worldwide Brands Dropshipping
GoDataFeed

Module 8: Traffic Formulas

Most marketers make basic errors such as failing to calculate individual traffic sources, failing to recognize conversion outliers and data abnormalities and failing to focus on the highest leverage points, among others. Luckily, John will assist you in avoiding them by giving you 6 lessons:

Traffic Formula & Methodology
Common Marketer Mistakes
Mining Campaign Traffic Gold
Split-Testing Discipline
Traffic Secrets Base Formula
Profit Growth Formula

Module 9: Buying Media & Sponsorships

The module shares with you some tips for successful media purchase through 10 lessons:

Buying Media Overview
Tips For Media Buying Success
Advertising Price Options
Setting Up Conversion Tracking
Conversion Hunting!
List Of Media Networks
Negotiating Media Buys
Sponsorship Secrets
Ad Creative Analysis
Content Distribution Networks

Module 10: Google Ads

This is the longest module with over 20 lessons on the largest CPC advertising network in the world – Google Ads. It provides you with a wide range of techniques to optimize the essential elements of conversion. Here are its lessons:

Mastering Google AdWords
The Data Decides
Relevance Makes All The Money
Money Management Principles
Ad Rank & Quality Score
Does Adwords Affect SEO
Ad Position Value
Landing Page Secrets
AdWords Account Structure
Organizing Your Account
Setting Up Conversion Actions
Connect Conversion Actions With Tag Manager
Keyword Match Types
Negative Keyword Strategy
Short Tail VS Long Tail
Brand Name Keywords
Ad CTR Is King Of AdWords!
Ad CTR & Conversion Balance
Profit-Machine Keyword Strategy
Ad Guidelines & Rules
Crafting Super-Clickable Ads
Using Pre-Qualifiers
Domains & Display URL
Tricks When To Use Different Campaigns
Bid Strategies
Creating Your First Campaign
Turn Off Mobile Traffic!
Creating Your First Ad Group
Setting Up Ad Split-Testing
Creating A Landing Page Split-Test
Switching To Manual Bidding
Copying Ad Groups Or Campaigns
Awesomeness Of Dimensions
Setting Up Ad Scheduling
Ad Extensions
Dynamic Keyword Insertion
Creating Custom Reports
Prioritize, Optimize, Expand!

Module 11: Podcasts & Broadcasts

Podcasting and broadcasting are excellent ways to establish your brand and create leads. Live streaming is still in its early stages, but it has enormous potential because it is more compelling than recorded content.

Have you ever used a podcast to increase traffic to your website? If not, this is the strategy used by the majority of successful marketers recently. Below are the lessons you should learn to take advantage of this method.

Podcasts & Broadcasts Overview
Recommended Equipment
Driving New Leads & Customers
Creating Your Own Podcast
Use Interview Model For Traffic
Hacking The iTunes Podcast
Directory Other Podcast Directories
Twitter Periscope
Facebook Live
YouTube Live

Module 12: Mobile App Marketing

It guides you on how to increase website traffic and create leads through the following 9 lessons:

Mobile App Marketing Overview
Spying
App Annie
SensorTower
App Store Optimization (ASO)
Boost Your Brand & Authority
Building An Email List
Develop From Scratch Or Use App Builder?
Buying Mobile App Installs

Module 13: Software & Widgets

The majority of people believe that a mobile app is the only sort of technology that can be used to increase your email list and internet sales. However, you can take advantage of other software and widgets. Software tools and widgets can be found in almost any market. Not only can you utilize software to increase traffic, but you can also use it to develop a list and gain more consumers for your organization. The following lessons facilitate you to take advantage of the technology:

Software & Widgets Overview
Give Away Software, Get Leads!
Facebook Apps
Browser Toolbars
SAAS Tools
Finding Software Ideas
Mockups & Wireframes
Secrets To Software Development

Module 14: Facebook Ads

When Facebook ad rates rise while reach falls, however, producing a successful campaign becomes difficult. In actuality, this isn’t a module that walks you through the process of running Facebook ads step by step. John emphasizes what you should pay attention to while operating a Facebook Marketing strategy and offers helpful advice.

Overview
Facebook Ads Success
Conversion Tracking
Setting Up FB Pixel Conversions With GTM
Power Of The Facebook Pixel
Facebook Ads Hierarchy
Anatomy Of A Facebook Ad
FB Hates Ad Images With Text!
Which FB Ad Model To Use?
Facebook Ad Success Tips
Naming Your Campaigns & Ad Sets
Your Core Strategy
Facebook Ad Fatigue
Email List Supplementation
Setup A Business Page
Engagement & Quality Of Likes
Should You Buy Likes From A Service?
Setup A Custom URL For Your Page
3 Ways To Create A High-Quality Facebook Ad

Module 15: Traffic Retargetting

Unless they are your followers or your goods are a special offer, people make no purchase decisions for the first time they visit your site. Retargeting (also known as remarketing) can assist you in achieving this goal.

Make it simple; this is a personal ad that is targeted at visitors to your specific website. Folks who go to the “opt-in page” (and then depart) will get advertisements that are different from those who go to the “thank you page.”

The following are lessons for you to deal with:

Traffic Retargeting Overview
Retargeting Mistakes
Don’t Be Creepy!
Email Marketing Campaigns
Content Campaigns
Special Customer Offer
Lead-Getting Campaigns
Retargeting Ad Fatigue
Retargeting With Facebook Ads
Retargeting With Google Display Network

Module 16: International Opportunities

International marketing can help you generate more sales and visitors at a lower cost than focusing solely on the United States or other major English-speaking countries. The following are some of the lessons you will learn:

International Opportunities Overview
Grow Revenue With Licensing Deals
Marketing In English To Other Countries
Marketing In Other Languages
The Fundamentals Are The Same
Repurpose Your Content
International Trend Watching
Rev Transcription Services
Google Translate
ProZ Translators

Module 17: Social Media Strategy

Module 17 discusses social media strategy, which is a foundation for generating visitors and leads, through various lessons:

What exactly is the point of social media?
Is traffic from social media as useful as traffic from other sources?
What kind of post should you make?
What is the best way to utilize a hashtag?
Tips for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Buzzumo, to name a few.
And others…

Module 18: Traffic Recycling

90% of website and social media traffic will never purchase from you or produce direct money for your company.

However, that traffic is not in vain. We can use the behavior of these users to generate additional traffic, and then gain a larger percentage of the 10% who will buy. To master it right now, go to the lessons in module 18:

Traffic Recycling Overview
Turning Non-Buyers Into Revenue
When Will Others Send You Free Traffic?
Traffic Asset Leverage Points
Email Marketing Is The Core Engine
Types Of Traffic Recycling Campaigns
Run Powerful Contests!
Rafflecopter Votigo ShortStack

Module 19: Google SEO

Google is the world’s most popular search engine, and it allows you to tailor your customers for free by answering their questions. Therefore, this module guides you on how to achieve a high ranking through 21 lessons:

Google SEO Overview
The Natural SEO Approach
The SEO Lottery Mentality
Using The Right Keywords
Google Search Console
Content Management System – WordPress
Your Web Site Sitemap
Web Site Health Is Critical
GA Checker
GTmetrix
Proper Page Indexing
301 Redirect
Why Links Are So Important!
Social Sharing Signals
OnPage Optimization Factors
Cross-Linking On Your Site
Create Summary Articles
Getting Links From Other Sites
Linking Out Is Important
Finding Competitors Links
SEO Maintenance

Module 20: Building a Content Factory

SEO is a fantastic strategy to increase online traffic, but it’s more of a “lottery game.” You require content if you wish to win. John will show you how to develop information the user will enjoy in module 20:

Content Factory Overview
WHAT To Create Content About?
WHAT Content-Format To Use?
Create A Content Idea Vault
WHO Will Create Your Content?
WHERE To Post Your Content?
WHEN To Release Your Content?
Results Create More Results!
Your Content Factory Pipeline
Upwork For Content Writers
Fiverr For Content Writers

Module 21: Content Curation Methods

We all know that content reigns supreme. However, quality content is not easily obtained. Curating content can be done in a variety of ways. In this module, John will show you how to use other people’s work for creating in a legal way through the below lessons:

Content Curation Overview
Critical To Monitor Your Market!
Get Traffic By Sharing Great Content
Create An Opinion Piece
Create Roundups & Summaries
Case Studies Are Powerful
Expert Collaboration
Customer Collaboration

Module 22: Youtube Marketing

Youtube is the second most popular search engine. Using this channel to boost your brand is a fantastic method to reach a larger audience. People, on the other hand, want to understand how to manage Youtube for high rankings. So, you can learn to utilize this channel through various lessons:

YouTube Marketing Overview
Google Trends for YouTube
Finding Video Keywords
Video Ranking Factors
Canva – Easy Design Tool
External Ranking Factors
Channel Optimization
Using Annotations Promotion For Higher Rankings
VidIQ – Competitive Intelligence

Module 23: Expansion & Scalability

You must boost scalability if you want to increase traffic or income. Most individuals have a great ad or a great campaign, but as they pour more budget into ads, they lose money, and the ad gets poorer.

Through eight lectures in module 23, John will train you on what to do to develop and build your online business:

Expand Your Market
Expand Your Products
Expand Your Traffic Sources
Make Content Site Acquisitions
Make Business Acquisitions
You Must Reinvest To Grow!
Max Results From Max Leverage

Module 24: The Master Plan

This module aims at putting all knowledge you have acquired through the 23 modules above into practice. He will guide you on how to document a master plan for you to follow.

Price of the Traffic Secrets Courses and ways to get it at low prices

As mentioned above, the Traffic Secrets Course has its own price, about $1997 in total. However, it might be expensive for many people. Yet, you still can get the course at lower prices.

Funnel Builder Secrets Offer – $997

All marketing programs and tools to allow you to take your business to new heights are included in the Clickfunnels Funnel Builder Secrets bundle. This program isn’t for everyone; it’s ideal if you’re ready to devote a significant amount of time to create what will hopefully become a dynasty!

GET FUNNEL BUILDER SECRETS

Below are gifts if you purchase this offer:

ClickFunnels Platinum: 6 months to get access for free (12 months for $1997 price)
Funnel Builder Secrets Masterclass
One Funnel Away Challenge (+LIVE Coaching)
Traffic Secrets Course
DotComSecrets Copywriting Scripts
UNLIMITED Account + 2CC Live Virtual Tickets!

It is advised that you should watch the free webinar first to comprehend what you are going to learn besides the Traffic Secrets.

Funnel Hacking Secrets Offer – $997

Funnel Hacking Secrets is a one-stop store for advertising training and resources, akin to the Funnel Builder Secrets package. This package isn’t for those who are just starting out; it’s for those who wish for everything they need to take their business to the next level!

GET FUNNEL HACKING SECRETS

You will get the following gifts for this offer:

ClickFunnels Platinum: 6 months to get access for free (12 months for $1997 price)
Funnel Hacking Secrets Masterclass
Traffic Secrets Course
Unlimited Access to Virtual Hack-a-thons
ClickFunnels UNLIMITED BONUS!

FunnelFlix – Free

If you still hesitate to invest your money in these programs to attend the course, here is some good news. Russell Brunson released a new platform called Funnelflix for free in September 2019 for Clickfunnels members.

Although the name sounds similar to Netflix, Funnelflix is focused on marketing and company management development rather than television shows, entertainment, or movies.

Besides the Traffic Secrets course, you will receive other things:

Ads Skill
One Funnel Away Challenge
10X Secrets
Jay Abraham – The Anthology
Tony Robbins – Private Collection
And so much more…

So, these are steps for you to get these programs free:

Step 1: Sign up for a 30-days trial of Clickfunnels by clicking here (If you are already a Clickfunnels member, you only upgrade to a business plan to get the Traffic Secrets and premium course)

Step 2: Log in to Funnelflix.com or your Clickfunnels membership to enjoy it.

Comparison between Traffic Secrets book and Traffic Secret course

If you are bored of sitting in front of your laptop for a long time, the Traffic Secrets book is another choice. But, remember that its content is different from the courses.

The first one is that the Traffic Secrets course is created by John Reese, which Russell recently acquired. Meanwhile, Russell penned this book based on his own personal experiences.

Second, the course was first released in 2006, and the new Traffic Secrets book was released in 2020. As a result, the knowledge contained therein will be unique.

Of course, the two are effective, and which one is better depends on your opinions. However, the Traffic Secrets book costs less than the course.

My Rating

The course is useful for you to understand why your traffic is low and how to increase it. Though it would be better if you watch all the lessons included in the course, it is also acceptable for you to skip some if you master some lessons. Then, attempts to realize what you learn from the course to develop your business.